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Eucerin goes to Japan
Beiersdorf brings classic skin care products to a demanding market
Consumer goods company Beiersdorf is launching its dermatological skin care brand Eucerin on the Japanese market. ‘By entering one of the most demanding skin care markets in the world, we are opening up new areas of growth and reinforcing our claim to be a global leader through innovation and expertise,’ said CEO Vincent Warnery. Japan is the third-largest cosmetics market in the world and is particularly demanding in terms of quality, effectiveness and consumer orientation, Beiersdorf emphasises. The classic skin care brand Eucerin is already available in more than 80 countries. With its entry into the Japanese market, the company aims to expand its presence in this strategically important region. Further information ...
