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Enjoy responsibly
US company Drunk Elephant calls for conscious, informed skincare
American skincare brand Drunk Elephant, which stands for ‘clean beauty’ without controversial ingredients, has announced a realignment of its brand strategy and wants to place greater emphasis on scientifically based skincare that is actually necessary. The new ‘Please Enjoy Responsibly’ campaign calls for conscious and targeted skincare tailored to individual needs. ‘Please Enjoy Responsibly is an invitation to rethink skincare and use effective ingredients that strengthen healthy skin,’ emphasises founder Tiffany Masterson. The company has updated its product range and social media presence accordingly. The background to the repositioning is not least the debate about the use of care products by children and young people, which dermatologists consider unsuitable or even harmful for their skin. Further information ...
