ELC Joins Pulpex to Develop Recyclable Paper Bottle
The Estée Lauder Companies (ELC) has joined the Pulpex partner consortium to support the development of a recyclable paper bottle made from responsibly sourced pulp.
According to the company, the group comprises leading consumer packaged goods companies, including Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol. The goal of the consortium reportedly is to help ensure that the Pulpex bottle is quickly scaled and widely adopted across multiple product categories. ELC, according its own information, is the consortium’s first prestige beauty partner, with the opportunity to scale the Pulpex paper bottling technology across its brand portfolio. Further information …