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04/11/2026 CosmeticBusiness

Dove scent as a perfume

Soap brand launches its signature scent for the first time

Unilever’s shower brand Dove launched its first-ever perfume at the end of October. “Dove Original Fragrance” captures the signature scent of the “Original Beauty Bar”, introduced in 1957, in an eau de parfum, Dove announced. The glass bottle, with its curved shape, is also designed to evoke the familiar bar of soap and features a gold-coloured dove as its cap. The perfume was created in collaboration with the renowned fragrance developer Ann Gottlieb and was offered in the US as a one-off limited edition for 19.57 US dollars – a nod to the year Dove was launched – and is already sold out. According to Dove, the company developed the product in response to consumers’ long-standing wish to see the familiar scent available as a perfume. Further information …

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