Italian cosmetics packaging manufacturer MKTG Industry has unveiled two new solutions for decorative cosmetics: the airtight ‘Celebrity’ glass packaging and a lipstick with a soft, semi-circular doughnut tip. According to the company, both innovations are designed to combine design with enhanced functionality and sustainability.

Lip care with a doughnut

In addition, MKTG has unveiled a new lipstick with a doughnut-shaped tip: it is designed to combine functionality, comfort and modern aesthetics, transforming the application of lip gloss, balm, lip oils or hybrid lip care formulas into sensual beauty experiences. At the heart of the innovation is a soft doughnut-shaped applicator that adapts to the shape of the lips. Its ergonomic design ensures even and precise product application. The “Lip Tube” has been developed for brands that want to stand out with distinctive packaging solutions, the company explained. There are also numerous decoration options available.

Sustainable glass packaging

The refillable airless packaging is designed to combine the recyclability of glass with product protection. The concept complies with the new European Packaging and Packaging Waste Regulation (PPWR) and addresses the growing demand for more sustainable cosmetic packaging, the company says. The airless technology helps to preserve the effectiveness and integrity of the formula by minimising contact with air and contaminants. Furthermore, the system allows the product to be used in its entirety and reduces product waste. The caps are made entirely of polypropylene, so they can be easily recycled, and the airless pump is also metal-free to increase recycling efficiency.

Source: MKTG