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News
Deal with ‘Not Your Mother's’
Henkel acquires popular hair care brand in the United States
Consumer goods company Henkel continues to strengthen its beauty division and acquires the rapidly growing hair care brand ‘Not Your Mother's’ from Tampa, Florida. The acquisition is another step in Henkel's growth agenda and is intended to further strengthen the company's expertise in a core category, according to the Düsseldorf-based DAX-listed company. ‘With this planned transaction, we want to further expand our presence in the North American hair care segment,’ said CEO Carsten Knobel. Not Your Mother's achieved sales of around €190 million in 2025 with shampoos, conditioners, treatments and styling products, representing double-digit growth. Neither side commented on the financial details of the acquisition. Further information ...
