Davidoff Stays With Coty
The Partners Have Renewed Their Licence Agreement Again
Coty has extended its licence agreement with Davidoff for another 20 years. The extension includes the further development of Davidoff Cool Water as well as the creation of new fragrances. The brand strategy reportedly will include a premiumized offer. The partnership, which has been in place since the 1980s, is expected to provide the foundation for further geographic expansion. Further information ...