Together, the companies aim to enhance the digital marketing of the cosmetics company's brands with augmented reality and artificial intelligence. This is said to include virtual cosmetic try-ons, online skin diagnostics and data-driven personalization for the brands as well as for the fragrance portfolio. In addition to e-commerce, the companies also want to enrich in-store shopping with digital offers. In the future, there reportedly will be contactless product experiences, also in order to meet the growing need for hygiene and safety. Further information …