Coty Is To Expand Digital Marketing With AR and AI
Coty has partnered with technology company Perfect Corp.
Together, the companies aim to enhance the digital marketing of the cosmetics company's brands with augmented reality and artificial intelligence. This is said to include virtual cosmetic try-ons, online skin diagnostics and data-driven personalization for the brands as well as for the fragrance portfolio. In addition to e-commerce, the companies also want to enrich in-store shopping with digital offers. In the future, there reportedly will be contactless product experiences, also in order to meet the growing need for hygiene and safety. Further information …