Cosmetics group Coty intends to consolidate its position as a "True Beauty Powerhouse" in the coming years. The company unveiled its plans to achieve this at the New York Stock Exchange in mid-November. The beauty group hopes to further build on its newly regained leadership position and outperform the market.

Consumer and Prestige, E-Commerce and China

The company plans to focus on growth opportunities in prestige fragrances, skincare and clean beauty, among others. According to the manufacturer, there are also good opportunities for development in online trade and in the Chinese market. The group thus intends to continue the recent successful implementation of its strategy.

Among other things, this includes the expansion of the Consumer Beauty business and the development of a skincare portfolio for Prestige and Consumer Beauty. The group has also intensified its e-commerce as well as its activities in China. Finally, Coty has set its sights on becoming a major player in prestige make-up as well as an industry leader in sustainability.

Growth Surges up to 2025 and Beyond

The company not only seeks to benefit from the current global recovery of the beauty market. It is generally focusing on further cost savings and reinvestment. Its remaining 26 per cent stake in Wella is also to be divested by 2025. Coty already expects an adjusted EBITDA of at least 900 million US dollars for the 2022 financial year. The goal is to grow this figure by 9 to 11 per cent annually until the 2025 financial year and beyond. Over the same period, net sales are expected to grow by 6 to 8 per cent annually, exceeding the projected overall growth in the cosmetics market of 3 to 5 per cent.

Source, photo: Coty