Coty Extends Licence Agreements
Hugo Boss and Jil Sander Will Continue to Strategically Rely on the US Manufacturer
US perfume and cosmetics group Coty has extended its licence agreements with two premium brands. The partnership with Hugo Boss will now extend beyond 2035, according to the company. It covers all Boss and Hugo men's and women's fragrances. Hugo Boss says it aims to be a global leader in men's fragrances, with a focus on the US market in the coming years. Jil Sander also continues to rely on the US-based manufacturer. According to the company, the 10-year strategy of the fashion group is to bring fragrances in line with the fashion brand and therefore to step into the global ultra-premium fragrances' segment. Further information ...