05 - 06 June 2024 in Munich CosmeticBusiness



28/02/2024 CosmeticBusiness

Cosnova Enters the Skincare Segment

New "Farm Loves Face" Brand Combines High-Tech With Organic Ingredients

Cosnova is now also starting in facial skincare. Together with its sister company Green Daughters, which was founded in 2022, the colour cosmetics manufacturer has launched the brand "Farm Loves Face". According to the company, the new range of facial care products is based on active high-tech and organic ingredients.

Products Are Free From Unpopular Ingredients

The product formulation was created according to the principle of "less is more". The manufacturer refrained from using silicones, microplastics, PEGs and mineral oils. The brand is also free from parabens, aggressive surfactants, colourings and fragrances. Furthermore, they avoided using essential oils and unnecessary alcohols.

The Brand Is Available in Drug Stores

The brand was launched with a range of seven products. Cleanser, toner, creams and four serums have been available since mid-February in dm stores in Germany and Austria as well as Müller and Budni shops. The products are available in glass bottles. The company says it expects this to ensure high consumer acceptance of the brand due to its recyclability.

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