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14/02/2025 CosmeticBusiness

Circulation heroes at Müller

Drugstore chain rolls out products for the circular economy in Austria

Following a successful pilot project, the drugstore chain Müller wants to roll out products that are particularly suitable for the circular economy nationwide in Austria. So-called "recycling heroes" are to be found in numerous shops across the country in future, the company announced. These include products such as refillable pump bottles, refillable packaging and packaging made from recycled plastic. Other retailers and other packaging are also to be integrated. Surveys and purchasing behaviour have shown that many customers consider the range to be very relevant and want to continue purchasing Kreislauf-Helden products. Further information ...

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