Cash Injection for Ariana Grande's Beauty Label
New Investor Wants to Expand The Brand Globally
Pop singer Ariana Grande's r.e.m. Beauty brand gets a strategic investment from consumer-focused private investment firm Sandbridge Capital. The partnership reportedly is aimed to optimise the brand's global potential through continued product innovation, and geographic expansion. The move follows Grande buying back control of her label earlier this year after Forma Brands, her licensee, filed for Chapter 11 bankruptcy protection in January. The almost-two-year-old brand offers colour cosmetics, treatment and complexion products, with a clean, vegan, and cruelty-free positioning. Further information ...