London-based trend forecasting specialist WGSN has unveiled ‘Radiant Earth’ as the colour of the year for 2028, a shade set to shape the beauty and cosmetics industry. According to the forecast, the warm, earthy tone symbolises stability, resilience and a long-term outlook, and is intended to serve as a neutral base colour representing reliability and self-confidence. In cosmetics, the colour trend could be used particularly in make-up, packaging and fragrances, as it can be applied flexibly across various materials and textures. WGSN produces its colour forecasts for the consumer goods industry up to two years in advance based on data analysis and market developments. Further information ...