04 - 05 June 2025 in Munich CosmeticBusiness

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23/09/2024 CosmeticBusiness

Birth of a new cooperation

Drugstore chain dm launches cooperation brand HALLOHEBAMME

In collaboration with midwives, dm has developed 13 new products for parents-to-be and parents with babies. This has resulted in the new dm cooperation brand HALLOHEBAMME. Since 2022, dm's family companion glückskind has been working with midwives Anja Stern and Marie Kuon. They share their knowledge and experiences via social media, their podcast, a book and a blog. The new pregnancy, postnatal and breastfeeding products are available in all dm stores, at dm.de and in the dm app. Further information...

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