News

News

17/10/2025 CosmeticBusiness

Bio-intelligent protection for hair

Provital presents Covertrix, an ingredient based on amaranth

Spanish active ingredient manufacturer Provital has presented Covertrix, a so-called bio-intelligent protective shield for hair care. The biotechnologically produced ingredient is based on amaranth seed extract in combination with a special 3D matrix technology, Provital emphasizes. It is designed to strengthen hair fibers, regulate moisture balance, give hair shine and smoothness, and shorten drying time. The technology can be flexibly integrated into various hair care formulations and offers robust protection for all hair types. Covertrix is of natural origin, COSMOS and halal certified, vegan, and China-compliant, emphasizes the company, which specializes in natural active ingredients and botanical extracts for the cosmetics industry. Further information .

Adobe Stock, Tatiana Kim
Back to all news