The Hamburg-based Beiersdorf Group reports record sales of 9.9 billion euros and growth of 6.5 per cent for 2024. Despite high investments in many brands, profit rose to 1.4 billion euros. "For the second year in a row, Beiersdorf is the most successful skincare company in the world," says CEO Vincent Warnery. "We rely on our strong brands, convince with innovations and expand into new markets and channels." Beiersdorf intends to also this yeargrow faster than the rest of the market . The Supervisory Board has already extended Warnerys 'contract until the end of 2030.

Nivea, the driving force in the euro rangebillion

The Consumer business sector remained 2024 the sales driver in . with an increase of 7.5 per centNivea alone achieved global sales of 5.6 billion euros and grew by nine per cent. The increase in all regions of the world was due to higher sales figures and a new pricing strategy, the company announced. In particular, the "Luminous630" series with the anti-pigment active ingredient thiamidol increased by 34 per cent. Alongside Nivea, Eucerin became the second brandGroup's billion-euro. The market launch of the new Epigenetic serum and the introduction of Eucerin Face in the USA and Eucerin in India contributed to this. Overall, dermatological products and facial care saw double-digit growth.

Luxury brands in conflict

The luxury brand La Prairie remains a problem child. The difficult market conditions in China continued to a negative impact on have the development of the premium brand, even though the decline slowed down, the Group reports. In contrast, the luxury brand Chantecaille has thanks to its expansion in Asiagrown. In future, Beiersdorf on three future areas of the skincare marketintends to concentrate , announced CEO Warnery: hyperpigmentation, skin ageing and acne. After 15 years of research into epigenetics, the company has with its "Age set new standards .Clock" technology and the anti-ageing ingredient activeEpicelline

Focus on climate protection

At the same time, Beiersdorf is driving forward climate protection and has reduced its emissions by 25 percent - among other things by using 80 percent recycled aluminium in the Nivea can, reformulating the Nivea lotion bodyand lighter packaging and making all European production sites climate-neutral. The company aims to by 2045achieve net zero emissions.

Source: Beiersdorf