05 - 06 June 2024 in Munich CosmeticBusiness



20/02/2024 CosmeticBusiness

Beauty From Miu Miu Switches to L'Oréal

Prada Concludes Licence Partnership with the Cosmetics Group

The beauty products of the luxury brand Miu Miu will be distributed by L'Oréal in future. The Group has entered into a long-term licence agreement with Prada. The brand was founded in 1993 and is considered to be influenced by the unconventional spirit of Miuccia Prada. According to Miu Miu, the fact that the beauty products will be managed by L'Oréal Luxe in future is intended to realise their full potential within its market segment. The first fragrances under the new umbrella are expected to be launched in 2025. Further information …

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