The brand is to Be Expanded Across All Sales Channels
Babor has reorganised its marketing for the DACH region. To this end, the company created the position of Managing Director DACH, which is held by Jan Rieke. He is to further develop the brand across all sales channels and better network these channels with each other. Previously, Rieke was responsible for the retail division and the subsidiary in Austria.Before that, he held senior positions at L'Oréal and Tom Tailor, according to Babor.
Source: Barbor Beauty Group