The South Korean cosmetics group LG Household & Health Care (LG H&H) is selling its Avon business in North America to the investment firm Stratford Worldwide, although the exact sale price will not be determined until the transaction is finalised. Going forward, LG H&H intends to focus its North American business more strongly on fast-growing K-beauty and wellness brands such as Dr. Groot, Belif and CNP, as well as on retail and digital distribution channels, the company announced. As the parent company, the global investment firm Regent, had already acquired Avon International – covering the European, Asian and African markets – in 2025, the takeover will reunite Avon’s international and North American operations under one roof. This is intended to strengthen collaboration and synergies in product development, marketing and social selling. LG H&H had acquired The Avon Company in 2019 for US$125 million. Further information …