The chemist’s chain Rossmann is launching the popular Australian cosmetics brand “MCoBeauty” in Germany for the first time. At launch, the range will comprise more than 200 make-up, skincare and beauty products, including several bestsellers, which will initially be available in the online shop and, from September, in all 1,300 branches. According to Rossmann, the brand – founded in 2016 – is considered Australia’s market leader in facial cosmetics and relies heavily on social media and influencers for its international expansion. The company stated that all products are completely vegan and not tested on animals. MCoBeauty is part of the Australian health, wellness and beauty company DBG Health and is already available in several European countries as well as in the USA. Further information …