The French dermocosmetic brand Laboratoire SVR is launching three new products featuring Aptar Beauty's innovative micro airless sprayer. The customizable packaging solution, manufactured by the global market leader in dispensing systems, is made of solid plastic and can be customized. Aptar emphasizes that it is ideal for sensitive, dermatological cosmetic formulations and ensures precise, leak-proof dispensing.

Made in Germany

Aptar Beauty produces and designs the packaging at its expert facility in Villingen, Baden-Württemberg. By consolidating production, design, and assembly at one location, transport routes, costs, and CO₂ emissions can be significantly reduced. This is an important contribution to SVR's sustainability goals. "Micro is a robust airless package made entirely of plastic – including the pump cartridge. It enables leak-proof 360-degree dispensing and virtually complete emptying. Micro is also approximately 98 percent recyclable and available in a variety of recycled and recyclable materials."

Sustainable Packaging Concept

"Micro impresses with its versatility and protective function for sensitive formulas," emphasizes Aptar Manager Michael Hoer. This is a decisive advantage, especially in the rapidly growing dermocosmetic market. The product is aimed at brands seeking sustainable packaging without compromising on quality and performance. Laboratoire SVR, supported by a panel of scientific experts, underscores its commitment to innovative product solutions and sustainable concepts with this new collaboration. Aptar Beauty is part of the global Aptar Group, a leading provider of dispensing, packaging, and application systems.

Source: Aptar