The ‘Next Generation Deodorant’ from iDO is one of 13 ‘Most Innovative’ products of the past year in the Beauty, Personal Care and Household category. The international market research and consultancy agency Mintel publishes an annual overview of what it considers to be the most novel, disruptive and compelling products for various industries. According to the experts, iDO's deodorant made it into their selection due to its ‘airflow technology’. This ensures that the deodorant cools down the body. As a result, it dries rapidly and reduces the likelihood of odour and sweat marks. Together with the packaging, which is refillable and rechargeable for the airflow, the deodorant 'ticks all the boxes for relevance, uniqueness and true innovation', according to Mintel. Further information …