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13/06/2025 CosmeticBusiness

20th anniversary impresses with new formats and a high level of internationality

Valuable expert discussions, new formats and a personal, work-intensive atmosphere in three packed exhibition halls: The 20th edition of CosmeticBusiness from 4 to 5 June 2025 was a complete success. At the international supplier event for the cosmetics industry, 430 exhibitors and represented companies from 29 countries showcased innovative solutions for the cosmetic products of tomorrow. The anniversary edition was very international. The proportion of international exhibitors was 41 per cent and more than one in four visitors came from abroad. The programme featured keynote speakers such as Caroline Kroll from Nø Cosmetics and generation expert Felix Behm, as well as new formats such as the Sustainability Tour and an anniversary party. The Community Award was presented for the first time.

Showcase for the international cosmetics supply industry

CosmeticBusiness impressed exhibitors and visitors alike as a platform for holistic product development. "The anniversary edition of CosmeticBusiness was impressively strong with a high proportion of exhibitors from abroad and many innovations. This is where the decision-makers in the cosmetics industry meet. This is a clear signal in an economically challenging environment and emphasises the relevance of the trade fair. CosmeticBusiness has once again proven its role as the central platform for holistic product development along the value chain of the cosmetics industry," summarises Markus Geisenberger, Managing Director of Leipziger Messe.

"CosmeticBusiness is a unique and comprehensive showcase for the international cosmetics supply industry. This is the industry meeting place for holistic product development, from raw materials to formulation and production to packaging. These were inspiring days full of innovations, exciting discussions and valuable encounters. The industry celebrated the personal exchange at the 20th CosmeticBusiness," says Ivonne Simons, Project Director of CosmeticBusiness.

The entire spectrum of the cosmetics supply industry in one place

In three exhibition halls, 430 exhibitors and companies from 29 countries presented the entire spectrum for the development and production of new cosmetic products. 41 percent of the exhibitors came from abroad. Inspiration was also provided by 90 new suppliers spread across all exhibition areas, as well as the start-up zone in the INNOVATION CORNER. A total of ten young and dynamic companies took advantage of the opportunity to present their innovative products and solutions to an international audience of experts.

Overall, the exhibitors were positive about the trade fair. In a survey conducted by the independent market research company Gelszus Messe-Marktforschung, 8 out of 10 respondents rated their participation in the trade fair and the achievement of objectives as positive. The professional qualifications of the visitors were particularly emphasised by 89 percent of those surveyed. Overall, 88 per cent expect good follow-up business after the trade fair.

High number of top decision-makers among the visitors

Visitors also gave this year's trade fair high marks. In the survey, 92 per cent said that they would recommend CosmeticBusiness to others and visit the next edition again. The number of top decision-makers was very high at 71 per cent. The top objectives included general market orientation, information on innovations and industry trends as well as establishing and maintaining business contacts. Around 60 per cent of visitors were particularly interested in the packaging section of the exhibition, 58 per cent were mainly interested in the range of ingredients and the private label section was particularly relevant for every second visitor. 26 per cent of visitors came from abroad. Most of them travelled from Austria, Switzerland, Poland, Italy and the Czech Republic.

Premiere for the SPOTLIGHT Community Award and other formats

One of the highlights of CosmeticBusiness 2025 was the presentation of the first SPOTLIGHT Community Award. As part of the innovation show, 32 companies presented their innovations. The interplay of the entire value chain was also reflected in the nominees. The spectrum ranged from new active ingredients and ingredients to new formulations, innovative product concepts and sustainable packaging solutions and materials. The winner of the first SPOTLIGHT Community Award was Nölken Hygiene Products with its cleansing foam concentrate in a refill pack for self-mixing.

The guided Sustainability Tour was very well received. On both days, the fully booked tour offered an overview of particularly sustainable product solutions, which were selected in advance by a jury of experts. Also new was the workshop programme on topics relating to decorative cosmetics, start-up support for market entry and market entry in South Korea.

Leipziger Messe, Tom Schulze
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