05 - 06 June 2024 in Munich CosmeticBusiness



29/02/2024 CosmeticBusiness

18 Shades of Red (and More)

H&M Beauty Focuses on Lips with Its Second Brand Campaign

H&M Beauty has launched the second campaign for its new brand identity. "Makeup Stories" focuses on the lips and the corresponding products in the revised packaging design. The creative mind behind all the looks shown is Raoúl Alejandre, the company's Global Makeup Artist. Inspired by the makeup style of the 1980s, the campaign showcases the line's characteristic red and pink colours. The colours are continued in the new ranges, which offer lipsticks in a variety of shades. The Satin Icon lipstick, for example, is available in 36 different shades, the Matte Lippie comes in 18 different shades. Further information …

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