Winning the next generation of customers: What Gen Z & Alpha really want

1:00 PM - 1:30 PM Thu, 05 Jun

Description

Generations Z and Alpha are already shaping markets, trends and expectations today. Companies that successfully adapt to these young target groups secure competitive advantages and the loyalty of a future-oriented clientele. But how do you really reach these generations? What is important to them and how can companies design their offers and communication so that they are well received?

Speaker

Felix Behm

Information about the program

Event Type
Expert Lecture
Topics
Consumer Trends
Language
German

Winning the next generation of customers: What Gen Z & Alpha really want

Description

Speaker

Information about the program

Event Type

Topics

Language

Event Location

INNOVATION CORNER, Hall 4