Fast & convincing at the point of sale: the aesthetic for top-selling products The demands on cosmetic products and packaging are high: the product solution must stand out from a variety of products, represent the brand adequately and convince consumers in all points. This is the only way to create fast-moving top sellers at the point of sale that find loyal or trend-oriented consumers. Lifocolor supports you with masterbatch solutions to achieve your desired color and target price quickly, easily and reliably.