What drives founders to break new ground in the cosmetics industry? In the Start-up Area at CosmeticBusiness 2026, young companies show how innovation, entrepreneurial spirit and industry expertise come together. We spoke to the minds behind the start-ups about their personal motivation, strategic market opportunities and why a visit to their stand is particularly worthwhile.

Data-driven product decisions for a faster beauty world

Eyva was founded by Djef Riady Rifamole and Wilhelm Raider. The impetus came from Djef's work in management consulting, particularly in supporting beauty and personal care companies. Product development and portfolio optimisation often took place in isolation from each other, using different methods and without sufficient data. At the same time, he witnessed the frustration of many product managers who invest a lot of time in tasks that offer little strategic added value. This moment was the starting point for the search for a better solution.

Speed meets strategic clarity

Today's cosmetics industry is characterised by tremendous speed: shortened product cycles, rapidly changing consumer preferences and trends with ever shorter half-lives. From Eyva's perspective, it is crucial not only to recognise market movements early on, but also to prioritise them correctly and implement them consistently. Brands that combine speed with strategic clarity are the ones that will be sustainable in the future.

Overcoming inefficiencies and breaking down silos

Beauty and personal care teams often face these challenges:

• Lack of overview of trends and real consumer demand

• Slow decision-making processes in dynamic markets (time-to-market)

• High risk of failure in product launches and expensive wrong decisions in the portfolio

• Data silos between product, R&D and marketing (Excel, PPT, individual solutions)

Eyva addresses these inefficiencies by bringing market, product and consumer signals together in one platform. The aim is to enable teams to develop and successfully launch better products faster, in a data-driven manner and with less risk.

Specialisation in beauty & personal care

Unlike its cross-industry competitors, Eyva was developed specifically for the beauty and personal care industry. A key difference lies in the workflows: instead of static reports or rigid databases, the platform offers solutions for specific tasks performed by product and marketing teams.

With short innovation cycles, Eyva continuously integrates new data sources, features and AI models. Trends, technologies and customer feedback are thus quickly incorporated into real product improvements.

Concrete benefits throughout the product life cycle

The added value for brands, manufacturers and suppliers lies in better decisions with less risk and lower resource expenditure throughout the entire product life cycle.

The platform provides clarity on which trends have substance, which claims work and where real demand is emerging before investments are made. Product, R&D and marketing teams work on a common database instead of researching in parallel in isolated systems.

Eyva is particularly relevant for:

• Beauty and personal care brands that want to continuously optimise their product portfolio, develop innovative products or improve their marketing strategy

• Manufacturers who regularly develop new product concepts, create presentations for potential new customers or provide strategic advice to existing customers

• Suppliers who want to understand which ingredients, claims and product formats are currently gaining in importance

Looking to the future: data and AI integration as game changers

In three years, Eyva aims to be the market leader in Europe in the beauty & personal care, supplements and OTC pharmaceuticals segments. The platform is set to become the standard for product, marketing and R&D teams to develop and manage successful portfolios based on data. Using millions of external data points and internal customer data, Eyva maps complete workflows throughout the product life cycle. This gives teams more time for strategic and creative processes, while reducing time-to-market and increasing the success rate of new products.

From the company's perspective, the most significant change for the industry will be the consistent integration of data and AI throughout the entire product lifecycle. Decisions will increasingly shift from isolated reports and gut feelings to networked, continuously updated market and consumer signals. This will change not only what is developed, but also how innovation is organised: more data-driven, collaborative and precise in prioritising opportunities.

Eyva live at CosmeticBusiness 2026

Anyone who wants to know how data-based decision-making processes can be used in product development will have the opportunity to find out at CosmeticBusiness 2026. Eyva will be exhibiting in the Innovation Corner and demonstrating how data- and AI-supported workflows can accelerate the development of successful beauty products.