Hyper-Personalised Professional Hair Care
Henkel Launches SalonLab&Me Brand
With its new Schwarzkopf Professional hair care brand SalonLab&Me, Henkel aims to combine the expertise of hairdressers with a digital shopping experience in an associated salon-exclusive online store. From now on, salon customers will receive a recommendation for hyper-personalised care products. It is based on a professional hair analysis performed directly in the salon with the support of the SalonLab Smart Analyzer. Customers can then personalise their products with a label in their favourite colour and have their name printed on the product, as well as choose their favourite fragrance from three scents for their products. Further information ...