The cosmetics industry is experiencing a strong trend towards hyper-personalisation. "Personalisation trends are rapidly penetrating all areas of the beauty and personal care industry as consumers increasingly demand curated products," reports the international market research company Mintel. More and more companies are using artificial intelligence and DNA analyses to offer customised beauty products for individual customer needs. Examples include personalised hair care products and devices such as L'Oréal's "Perso". For many customers, such products are no longer just a little extra, but indispensable. Brands that do not pick up on this trend risk losing market share, according to Mintel. Further information ...