Ingredient Novelties in SPOTLIGHT by FRAUNHOFER

Transparency in cosmetics – scientifically proven effect - How to gain consumer trust with scientifically proven effects

1:40 PM - 2:00 PM Wed, 04 Jun

Description

"Cosmetics that work" – Today, consumers expect more than beauty and fragrance. They seek products that measurably enhance their well-being. But how can companies scientifically prove their effectiveness and build trust? Prof. Dr. Jessica Freiherr presents innovative research approaches to demonstrate the psychophysiological effects of cosmetics—an opportunity for companies to position their products credibly and successfully.