Expert Lecture

Leaving a mark on the beauty industry: Global Consumer Trends in 2024


Every year, Euromonitor releases the Global Consumer Trends, a white paper preparing industries for the main consumer behaviours and preferences to look for in the near future. In this presentation, we zoom into three trends that are specifically relevant to beauty consumers. Alongside them, we look at recent results from Euromonitor's Consumer and Industry surveys and explore case studies that illustrate how to work with these trends successfully.


Ana Tique
Euromonitor International

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