The zerooo PET mono-material bottle, designed for Reuse and Recycle, is available from Q3/24 and circulates in the zerooo deposit system for cosmetics & drugstore products. In our closed pooling system, the standardized zerooo containers are shared by several brands and categories. In this way, we prove that „zero waste“ is compatible with the mass market and contribute to the circular economy. The zerooo deposit system includes: drop-off infrastructure with retail partners, reverse infrastructure and cleaning service, communication incl. LCA, serialisation & tracking (GRAI), deposit handling.