04 - 05 June 2025 in Munich CosmeticBusiness
Individual & sustainable packaging solutions for products for the Beauty Care markets
Innovation Route
The individual and sustainable packaging solution for Ralph Lauren is characterized by both aesthetics and haptics and visibly stages the sustainability story around the product. The folding box reflects sustainability through the use of sustainable materials and integrated circularity. The luxury character is emphasized by a thin, metallized silk-gloss frame and the initials "RL" are finished on the packaging. The QR code on the inside of the packaging provides space for product information and arouses curiosity for more.

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Mr. Sebastian Eschke
Sales Director Germany Edelmann Group Edelmann GmbH


Edelmann Group Edelmann GmbH

Steinheimer Straße 45
89518 Heidenheim

Tel.: +49 7321 3400

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