The individual and sustainable packaging solution for Ralph Lauren is characterized by both aesthetics and haptics and visibly stages the sustainability story around the product. The folding box reflects sustainability through the use of sustainable materials and integrated circularity. The luxury character is emphasized by a thin, metallized silk-gloss frame and the initials "RL" are finished on the packaging. The QR code on the inside of the packaging provides space for product information and arouses curiosity for more.