The date is fixed in the diary: Every year in June, the cosmetics industry meets with its suppliers in Munich for CosmeticBusiness to set the course for the future. The unique mix of exhibitors and visitors at the international trade fair forms the basis for the creation of tomorrow's cosmetic products. Whether skin care or decorative cosmetics, hair care or perfume: the life of new cosmetic products begins at CosmeticBusiness. True to the motto "Where beauty starts".

The detailed visitor profile of the last CosmeticBusiness is now available online and provides information on the reach of the international trade fair.

Meeting place for the largest cosmetics market in Europe

75 per cent of visitors to CosmeticBusiness come from Germany and a further 10 per cent from Austria and Switzerland. Anyone who wants to successfully design and market cosmetics in and for German-speaking countries uses CosmeticBusiness for market orientation and information about new products and trends. Together with the trade fair's comprehensive network of exhibitors, the cosmetics industry brings its product ideas to realisation in Munich. CosmeticBusiness thus sets the course for the cosmetics market, which, according to the German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel e. V.), has the highest turnover in Europe at 15.8 billion euros (source: IKW, turnover in 2023).

The other top ten visitor countries include Italy, Poland, the Czech Republic, the Netherlands, Spain, France, Slovenia and the UK.

Platform for cosmetics manufacturers, brand owners and private labels

CosmeticBusiness is primarily used by cosmetics manufacturers, who make up just over half of the visitors, as well as branded companies (17 per cent) and private labels (10 per cent). From well-known market leaders to young start-ups, the diversity among visitors is very large.

Employees from well-known brands such as ARTDECO, Babor, Börlind, Dr Grandel, Dr Hauschka, Kao, Kneipp, Laverana, Merz, Reviderm, Speick, Sebapharma, Weleda and Wella were represented at the industry get-together.

Visiting manufacturers and private label producers include companies such as BCG Baden-Baden Cosmetics, CURA Cosmetics, Faber Castell, Mann & Schröder, Maxim Markenprodukte, Murnauer Markenvertrieb, Straub, System Kosmetik and Schwan Cosmetics.

Examples of retail brands include dm, Rossmann, Müller and Home Shopping 24, but industry newcomers with potential for future growth such as the start-ups GirlGotLashes, ORIGO Skincare and OYESS Beauty also used the trade fair to expand their supplier network.

High quality of contacts through many decision-makers

CosmeticBusiness is where purchasing and procurement decisions in the cosmetics industry are prepared and made. The quality of the visitors is characterised above all by the fact that they are largely responsible for and have a say in these decisions.

39 per cent of visitors work in management. This visitor group represents the largest proportion and is characterised by direct decision-making authority. Around one in five visitors comes from product management or purchasing and particularly appreciates the diversity of exhibitors, which enables efficient coordination across the entire value chain, from ingredients to production and packaging, all in one place. Employees from the areas of research and development account for around 12 per cent, followed by packaging development and design with 11 per cent.

Solutions for skin care cosmetics are in particularly high demand

At CosmeticBusiness, visitors will be presenting their entire cosmetics product portfolio. Offers for skin care cosmetics were at the centre of interest. 51 per cent of visitors are active in this product segment. Natural and active cosmetics are particularly important.

Hair care and decorative cosmetics are important for around one in five visitors. The proportion of visitors from the decorative cosmetics sector has increased by 2 percentage points and plays a role for 18 per cent of visitors.

The detailed visitor profile is available online . It's worth a look for anyone who was unable to attend CosmeticBusiness 2024.