05 - 06 June 2024 in Munich CosmeticBusiness



17/04/2024 CosmeticBusiness

Traditional Brand fit with Strong Sales Growth

The Dishwashing Detergent of the Same Name Accounts for a Fifth of Total Sales

With growth of 54 per cent, the East German manufacturer of laundry detergents and cleaning products “fit” achieved a turnover of 363 million euros in 2023. According to the company, this was achieved thanks to production flexibility and price adjustments. Last year, fit was faced with an increase in the producer price index of up to 38.7 per cent compared to 2022. According to the manufacturer's figures, fit dishwashing liquid accounted for over 20 per cent of total sales. The Kuschelweich brand contributed half of total sales with more than 50 million bottles of fabric softener produced. The export business is growing, partly due to the recent acquisition of the MUM brand, which is also sold in the Middle East and Australia. Further information …

Fit GmbH
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