Puig Takes Over Kama Ayurveda
The Company Wants to Strengthen its Wellness Segment
Spanish beauty and fashion company Puig has acquired a majority stake in Indian Ayurveda brand Kama Ayurveda. According to the manufacturer, this is intended to strengthen its wellness segment. Kama Ayurveda currently operates 54 stores in India. By the end of the year, the number is planned to be increased to 60. Puig states that it will strengthen the brand's leadership position in the Indian market and drive the expansion of Kama Ayurveda worldwide. Further information ...