05 - 06 June 2024 in Munich CosmeticBusiness



03/03/2023 CosmeticBusiness

Nivea and Dm Are Well Received by Consumers

They Lead Current Rankings for Brand Popularity and Value for Money

Nivea is the number one most popular skincare and cosmetics brand in Germany, according to YouGov's FMCG Ranking 2023. For the ranking, the market research company said it conducted a representative survey of the population to determine the extent to which consumers consider a brand when making their next purchase. The Beiersdorf brand Nivea leads the care and cosmetics category with 51.8 per cent. It is followed by the dm own brand Balea (39.4 per cent) and Oral-B (34.6 per cent). In another ranking, dm was able to get to the very top. After 2020, the company is the winner of the YouGov and Handelsblatt price-performance ranking for the second time. In the eyes of German consumers, the drugstore chain offers the best value for money and was able to beat Aldi, Paypal and Lidl this year. Further information:

FMCG-Ranking 2023

Preis-Leistungs-Ranking 2023

Adobe Stock, monticellllo
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