World Wide Fund for Nature (WWF Germany) and the skin care company Beiersdorf have entered into a strategic partnership. The collaboration, which will initially run for three years, not only focuses on climate protection but also on the fields of regenerative water environments and fully circular resources, thereby contributing to a circular economy. Specifically, the nature conservation organisation will advise Beiersdorf on the expansion of existing targets and the definition of additional ones.

WWF Collaborated on Science-Based Climate Target

WWF Germany has been advising Beiersdorf on its climate strategy since 2016 and has been closely involved in the development of the company’s science-based climate target for the Consumer Business Segment. According to the manufacturer, the greenhouse gas emissions are to be reduced by 30 per cent in absolute terms by 2025. Furthermore, WWF Germany and Beiersdorf have already been working together in two projects dedicated to sustainable palm oil cultivation and local nature and species conservation in Malaysia and Indonesia.

Beiersdorf Planning Net Zero Target

As part of the transformative partnership, Beiersdorf states it aims to develop a science-based net zero target building on its already existing 1.5-degree compatible climate target. In addition to using renewable energy, the main measures for reducing greenhouse gas emissions include the reduction of emissions from the use of raw materials, the use of recycled materials for packaging as well as an increased sourcing of natural raw materials from sustainable sources.

Aiming for Regenerative Use of Water in the Supply Chain

According to the partners, WWF and Beiersdorf aim to promote a science-based approach to the regenerative use of water in the supply chain. Additionally, common supply chain measures are designed to ensure the sourcing of deforestation-free and renewable resources directly at the beginning of the supply chain. The aim is to prevent the loss of biodiversity through deforestation and to prevent the conversion and destruction of natural ecosystems. This effort considers the company’s key agricultural raw materials: Palm oil, paper, soy and coconut.

Source, photo: Beiersdorf