Cosmetics development doesn't have to be complicated. Labtree shows how it can be done better: The company's digital platform enables cosmetics brands to develop products efficiently, sustainably and completely online - from formulation to packaging. The CosmeticBusiness editorial team spoke to Labtree to find out more about the innovative start-up.

The idea was born out of frustration

The idea came from our own experience: we wanted to develop a cosmetics brand with an external laboratory and almost failed due to endless Excel spreadsheets, emails and coordination loops. We quickly realised that cosmetics development had to be simpler, more digital and more efficient. Based on this realisation, we founded Labtree.

The first digital platform for cosmetics development

Labtree is the first digital B2B platform on which cosmetics brands can configure products online, from raw materials to packaging. What makes it special: Our algorithm automatically develops new formulations based on selected parameters. This makes cosmetics development not only digital, but also scalable and significantly more efficient.

Data-based sustainability

We think sustainability is data-driven: Our algorithms optimise supply chains and the use of raw materials in such a way that resources are conserved and CO₂ emissions are reduced without compromising on quality.

Faster to market with less effort

We shorten the go-to-market of cosmetic products by up to 50 per cent. This is ideal for brands that want to launch new products quickly, easily and flexibly.

Good to know: Labtree gets to the point

Labtree automates cosmetics development.