According to a report by Future Market Insights (FMI), make-up for men is a rising market. The analysts say, that the male color cosmetics market expanded at a compound annual growth rate (CAGR) of 8.7 per cent from 2018 to 2022. They expect the market to progress at a CAGR of 9.4 per cent from 2023 to 2033. Currently, sales of male color cosmetics are worth 17.57 billion US-dollars and are predicted to reach a valuation of 43 billion US-dollars by 2033.

Make-up for the Everyday Man

Today, make-up is being designed for men and by men, with the everyday male as its target consumer, media report. It’s getting more and more common to see men wearing makeup. Market experts name nail polish as one example for observing a societal shift towards embracing individuality and self-expression, regardless of gender.

Men of All Ages Use Make-Up

Two years ago, global market research firm Ipsos already found out, that 15 per cent of heterosexual American men ages 18 to 65 use male cosmetics and make-up. 17 per cent would consider using it in the future.

Sources: Future Market Insights, Ipsos, Forbes