05 - 06 June 2024 in Munich CosmeticBusiness



26/01/2023 CosmeticBusiness

Make-up Application App for the Visually Impaired

Smart Mirror Technology Using AR, AI and Audio Guidance

Estée Lauder UK & Ireland has launched a new app supporting visually impaired users to more easily and confidently apply makeup. The "Voice-Enabled Makeup Assistant (VMA)" uses a so-called Smart Mirror technology. Based on artificial intelligence and augmented reality, the app recognizes the area where a product has been applied and evaluates the uniformity of application. Voice instructions give users audio feedback on whether their lipstick, eyeshadow or foundation is evenly applied and where touch ups may be needed. According to the group, the app was created in exchange with visually impaired consumers. Further information ...

Estée Lauder
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