1 - 2 June 2022 in Munich CosmeticBusiness

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12/07/2021 CosmeticBusiness

Lavera Naturkosmetik Becomes a Foundation

Founder Secures Commitment to Sustainability and Future of the Company

Thomas Haase, founder and owner of the natural cosmetics brand Lavera has changed the company structure to become a foundation. According to the Thomas-Haase-Foundation, which was set up in January, it hopes to secure the continuation of the founder's ideals and the company for consumers, trading partners and employees.

Sustainability Projects Established Worldwide

Sustainability and social responsibility reportedly have always been guiding principles for entrepreneur Thomas Haase. The Lavera brand has therefore always been active in a variety of climate protection and animal welfare projects. Both the company and the brand have been climate neutral since November 2020, they continue. The company claims that Laverana has protected 5,023 hectares of virgin forest in Peru by offsetting 25,115 tonnes of CO2 overall in the 2019 financial year. Furthermore, the natural cosmetics manufacturer is committed to clean drinking water in Kenya and has helped to achieve a 41 per cent reduction in water-related illness by supplying water filters.

Continued Support for Climate Protection in Germany

Brand commitment to climate protection in Germany includes a campaign to plant 30,000 trees in and around Hanover to support the climate-resistant reforestation of damaged woodland. The foundation hopes to extend the "Lavera Woodland Project" and continue helping locally to improve the ecosystem in Germany, it adds. It aims to use climate-resistant reforestation to rewild further woodland areas.

Source, photo: Lavera

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