Trends & Marketing

"Perfect Skin" in the Metaverse
L'Oréal Opened a Showroom in the Virtual Reality
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More Than "Just" Shaving
Men's Cosmetics Are a Growing Trend
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Emotion, Sustainability, Innovation
Trends in the Perfume Industry for 2024 And Beyond
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New Minimum Standard for Packaging Recycling
Recycling Capacities to be Regulated More Closely in Future
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Germans Want to be Beautiful
Good Half-Year Figures of the IKW Companies
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You Have Sauce On Your Fingers …
... Yes, This Is Intentional: McDonald's Introduces Nail Polish Collection
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Good Times for Hair Care
Asia-Pacific in Particular Will See Rapid Growth
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How to Build Brand Strength in Cosmetics
Mintel Reveals the Most Significant Trends to Help Brands Reach Their Target Groups
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Private Label Instead of Premium Brands
German Consumers Particularly Likely to Buy Lower-Priced Cosmetics Products in Times of Inflation
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Beauty Is Sustainable
In the Green Beauty Week, Brands Show Their Commitment to Sustainability
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Canada Bans Animal Testing
A Bill Prohibits Companies from Testing Cosmetic Products on Animals
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Natural Ingredients Are Not MOCS
EU Council Agrees on Legislative Proposal
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Gentle to The Skin
The Increase of Skin Problems is Driving The Demand for Sensitive Skin Care Enormously
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Study: Packaging-Related CO2 Is Declining
Measures Such As Recycling And Reusable Packaging Are Having An Effect
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Queer Is Beautiful
Austrian Study Sees Queer Cosmetics Entering the Mainstream
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Sustainability Yes, But…
German Consumers Appreciate Sustainable Cosmetics, But Not at the Expense of the Effectiveness.
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The Beauty Challenge
Key Factors in the Rapidly Growing and Changing Cosmetics Market in the Next Five Years
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"Ugly" Is the New "Beautiful"
Beauty Ideals That Are Detrimental to Health Are Out
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Strong Start for German Cosmetics Companies
The End of the Corona Restrictions Is Reviving Decorative Cosmetics
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Smaller Footprints Justify a Higher Price
Sustainable Packaging Is an Increasingly Important Criterion in Purchasing Decisions
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The Future is Green
"Future Cosmetics" Study Sees Neo-Ecology as the Most Significant Industry Trend
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Prestige Beauty As a Comforter for the Soul
US Consumers Do Not Want to Reduce Their Beauty Spending Despite Inflation
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The Fight Against Greenwashing
Ensuring the Future Credibility of Eco-Friendly Product Claims for European Consumers
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A Robot To Bathe With
Lush Wants To Offer A New Type Of Bathing Experience With Its “Bath Bot”
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Anti-Wrinkle Products on The Rise
The Average Age of Consumers Is growing – As Is Their Desire to Look Young
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From Sun Protection to Multi-Purpose Protection
Daily Skincare Increasingly Involves UV Protection and More
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Consumers Say "Yes" To Skin Care
Survey Reveals What is Most Important to German Consumers in Regular Skin Care
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Less Money, Less Showers
Rising Costs lead to Changing Consumer Habits
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Expenses seem to be planned more Precisely
Study shows more Economy in Skin and Body Care
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98 Per Cent Natural, Twice-Certified
ADA Launches new Line for Sustainable Hotel Cosmetics
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30 Vegan Colours
H&M Launches Natural Nail Polish Collection
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Special Edition for International Women's Day
Artist Creates Packaging Design for Phenomenal Women
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Nivea and Dm Are Well Received by Consumers
They Lead Current Rankings for Brand Popularity and Value for Money
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Skin Care Is a Personal Matter
The Global Market Revolving Around Personalised Product Solutions Is Growing
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Packaging Remains an Important Brand Ambassador
Packaging Trends in 2023 Are Shaped by the End of the Pandemic and Inflation
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Beauty Is … Eternal and Always Unique
Douglas Launches a New Brand Campaign
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Inflation Does Not Slow Down Sustainability
Consumers Hold on to Sustainability As An Important Purchase Criterion
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Beautiful Times in the USA
Prestige Beauty Is Experiencing Growing Demand
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Myrissi Knows What Colours Smell Like
AI Translates Fragrances Into Colours, Images and Text
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Colour Cosmetics Are Becoming More Multifunctional
The Products Expected to Dictate the German Makeup Market in 2023
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The Skin Care Market is Growing
The Asia-Pacific Region is the Main Growth Driver
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Live Shopping Unleashes New Market Potential
Study Sees the Future of Retail in this Increasingly Popular Form of Distribution
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CBD Skin Care is on the Rise
Normalised Regulations and Growing Popularity are Driving Their Market Growth
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Cosmetics Industry Launches Sustainability Initiative
European Companies Aim to Work Together to Improve Their Environmental Footprint
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IK Calls for Foresight in Packaging
Yes to Recyclability, No to Unrealistic Recycled Content Quotas
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