Trends & Marketing

Packaging Trends Inspired by AI and Tradition
Cosmetics Packaging Features Both "Quiet Sustainability" and Decadent Gold Accents
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Consumers Want Cosmetics That Boost Well-Being
McKinsey Report Reveals That "Clean Beauty" and "Anti-Ageing" Are Not Everything
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No April Fools' Joke: French Fry Perfume by McDonald's
Fast-Food Chain Plans to Release Three Fragrances Based on its Products in Japan
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Vegan Cosmetics Are Experiencing a Real Upswing
A New Study Shows Growing Demand from Consumers Worldwide
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18 Shades of Red (and More)
H&M Beauty Focuses on Lips with Its Second Brand Campaign
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AI, Sustainability, Bargains and Efficiency
Euromonitor Publishes Its Current Report on Consumer Trends in 2024
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The Desire for Well-Being Grows During the Crisis
Austrian Consumers Spent More Money on Fewer Cosmetic Products in 2023
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Nature Makes "Skin Beautiful to Touch"
Weleda Wants to Modernise Its Brand Image with a New Campaign
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Millennials Capture the Cosmetics Market
New Study Sees Profitable Times Ahead in the Teenage Personal Care Segment
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Coty Renews Bruno Banani Licence For 20 Years
One of the Partners Plans Is to Attract More Younger Target Groups
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Lipstick Effect on Alibaba.com
B2B Demand for Affordable Beauty Products Is Growing
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Cosmetics To Go – 24/7
The 'Beauty Box' Is a Vending Machine for Personal Care Products
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Organic Soaps Are Trending
Good Growth Prospects for Harm-Free Formulations
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Algae-Based Anti-Ageing Is Set to Boom
New Market Study Predicts Considerable Growth Potential for Algae as a Natural Ingredient
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Cosmile Europe Now Available as an App
Access the Ingredients Database From Anywhere With a Smartphone
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Chinese Consumers Love Beauty Devices
Sales of Devices to Improve Skin Texture Continue to Increase in the Middle Kingdom
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"The Fascination of Perfume" Live
The „Duftstars 2023“ Were Awarded
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Increasing Demand for Refillable Deodorants
New Market Study Predicts 7 per Cent Annual Growth for the Next Seven Years
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My Hair, My Style
New Dove Campaign Celebrates Hair Diversity
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A Beautiful New World of Make-Up
Maybelline Launches Virtual Brand Campaign on Gaming Platform
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What Will Make Us Beautiful in 2024?
Mintel Identifies Cosmetics Industry Trends for Next Year
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Premium vs. Private-Label Brands
New Challenges When Promoting Branded Make-up
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"Perfect Skin" in the Metaverse
L'Oréal Opened a Showroom in the Virtual Reality
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More Than "Just" Shaving
Men's Cosmetics Are a Growing Trend
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Emotion, Sustainability, Innovation
Trends in the Perfume Industry for 2024 And Beyond
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New Minimum Standard for Packaging Recycling
Recycling Capacities to be Regulated More Closely in Future
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Germans Want to be Beautiful
Good Half-Year Figures of the IKW Companies
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You Have Sauce On Your Fingers …
... Yes, This Is Intentional: McDonald's Introduces Nail Polish Collection
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Good Times for Hair Care
Asia-Pacific in Particular Will See Rapid Growth
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How to Build Brand Strength in Cosmetics
Mintel Reveals the Most Significant Trends to Help Brands Reach Their Target Groups
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Private Label Instead of Premium Brands
German Consumers Particularly Likely to Buy Lower-Priced Cosmetics Products in Times of Inflation
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Beauty Is Sustainable
In the Green Beauty Week, Brands Show Their Commitment to Sustainability
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Canada Bans Animal Testing
A Bill Prohibits Companies from Testing Cosmetic Products on Animals
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Natural Ingredients Are Not MOCS
EU Council Agrees on Legislative Proposal
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Gentle to The Skin
The Increase of Skin Problems is Driving The Demand for Sensitive Skin Care Enormously
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Study: Packaging-Related CO2 Is Declining
Measures Such As Recycling And Reusable Packaging Are Having An Effect
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Queer Is Beautiful
Austrian Study Sees Queer Cosmetics Entering the Mainstream
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Sustainability Yes, But…
German Consumers Appreciate Sustainable Cosmetics, But Not at the Expense of the Effectiveness.
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The Beauty Challenge
Key Factors in the Rapidly Growing and Changing Cosmetics Market in the Next Five Years
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"Ugly" Is the New "Beautiful"
Beauty Ideals That Are Detrimental to Health Are Out
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Strong Start for German Cosmetics Companies
The End of the Corona Restrictions Is Reviving Decorative Cosmetics
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Smaller Footprints Justify a Higher Price
Sustainable Packaging Is an Increasingly Important Criterion in Purchasing Decisions
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The Future is Green
"Future Cosmetics" Study Sees Neo-Ecology as the Most Significant Industry Trend
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The "Colour Road" in Post-Pandemic Times
Turning Trends into Business: Colour Collections for Brands to Attract Consumers in 2023
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