Trends & Marketing

The Pandemic, Technology and Beauty
What is Defining Beauty Industry Trends for 2023
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Hair Care Is Skin Care
"Skinification" and the Pandemic Deliver High Sales Figures for Prestige Hair Care
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Avatars in the Metaverse Become More Individual
This is to Be Ensured By Exclusive Make-up Styles and Hairstyle of Renown Brands
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The Luxurious Scent Of the Orient
Amouage's Perfume "Reflection" Becomes a Hotel Cosmetics Collection
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New Input For the Beauty Industry
Douglas Announces Winners Of Its Start-up Competition
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How Chanel No. 5 Sounds
New Form of Fragrance Marketing Makes Perfumes Audible
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Salon Experience at Home
Olaplex Launches its "Virtual Salon"
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AI To Make Packaging More Sustainable
Extensive Innovation Project Started
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Recyclate or Non-Recyclate
New Handout Aims to Provide Clarity
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Germany is Europe’s No. 1 in Hair Styling
The Growth Rate Will Develop From Here Within the Next Years
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Primavera Supports Circleback
Deposit System For Bathroom Plastics To Be Established
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Hyper-Personalised Professional Hair Care
Henkel Launches SalonLab&Me Brand
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Multigenerational Demand for Face-Care Products
Austria Sees Growth in Anti-Ageing and in Moisturising Products
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Rising Awareness About Eye Makeup
The Market's Growth Will Accelerate Within the Next Years
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More Targeted Shopping
Rising Costs Prompt Consumers to Pay Greater Attention to Price, Sustainability and Innovation
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Major Growth for the Face Cream Market
Demand for Personalised Products and Natural Ingredients Is Particularly High
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Creating a Consumer Experience
How Pop-Up Stores Can Strengthen Customer Loyalty for Beauty Brands
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Moving on From "End of Life"
CosmeticBusiness 2022: Sustainability Is Only Possible in a Circular Economy
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AI and AR Play a Dominant Role in Experiencing Beauty
New Market Study Reveals Growing Demand for Virtual Try-Ons
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New Brand of Beauty Products Based on Upcycling
“no planet b” is Now Available Exclusively at dm
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And How Do You Keep Your Hair Looking Beautiful?
What Is Important to Women When Choosing Hair Care Products
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Food for Beauty
How Food and Drinks Are Inspiring New Cosmetics Products
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Cosmetic Pencil With Plant-Based Barrel Instead of Plastics
The Bio-based Material Holding the Sensitive Ingredients
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Big Times For Nail Care
Global Market to Double Its Value Within Ten Years
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Winner of the German Packaging Award Announced
In 2022, Six Packaging Solutions for Cosmetics Will Be Awarded
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Edition No. 4 of "Beauty Futures" Launched
Douglas Is Again Looking For Innovative Products And Applications For Beauty And Health
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Shimmers Like a Peacock Feather
An Innovative New Hair Colour With Prismatic Colour Effects
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Cosmetics Ingredients Market is Growing
Asia-Pacific Becomes the Key Growth Region
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Show Us Your Feet!
Study: Foot Care Is a Lifestyle Choice and an Expression of Self-Respect
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Make-up and Nail Polish for Everyone
Cosmetics Are Breaking Away from Gender Stereotypes
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This Scent Becomes You
Victoria's Secret's New Perfume Adapts to the Body Chemistry
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"Eco Ethics" Is the Next K-Beauty Megatrend
New "Eco" Product Launches Have Doubled Over the Last Three Years
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The "Colour Road" in Post-Pandemic Times
Turning Trends into Business: Colour Collections for Brands to Attract Consumers in 2023
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"Let's Use What Is Already There!"
Turn Trends into Business: Zeitgeist Influences Trending Colours and Materials for 2023
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Psychedelic Beauty x Metaverse
Faber-Castell Tries An Unusual Launch Between Nature And Technology
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It’s All About Well-Being
Turn Trends into Business: The Journey from Macro Movement to Beauty Trend
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Focus on Self-Care
Flaconi Is Repositioning
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Cosmetic Products Are a Key To Quality of Life
A New Consumer Perception Study Has Been Revealed By Cosmetics Europe
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Triple Win for Börlind
Multiple Beauty Award Winners at the German Brand Awards 2022
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The "Conscious Consumers" Target Group
How Cosmetics Brands Can Reach Critical and Seminal Consumers
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Sidekick Makes Its Debut
Shiseido Launches a New Cosmetics Brand For Gen-Z Men
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No Cosmetics, No Way!
IKW Study: Cosmetics Are Important Accessories in People’s Everyday Lives
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IKW Publishes Annual Report 2020/2021
The German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel, IKW) has published its new annual report.
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Digital Guide Leads the Way to the Perfect Product
Online Tool Offers Customers Advice on Hair Care
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Cosmetics Manufacturer Achieves Climate Neutrality
Cosnova Further Advances its Sustainability Strategy
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