Trends & Marketing

A Robot To Bathe With
Lush Wants To Offer A New Type Of Bathing Experience With Its “Bath Bot”
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Anti-Wrinkle Products on The Rise
The Average Age of Consumers Is growing – As Is Their Desire to Look Young
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From Sun Protection to Multi-Purpose Protection
Daily Skincare Increasingly Involves UV Protection and More
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Consumers Say "Yes" To Skin Care
Survey Reveals What is Most Important to German Consumers in Regular Skin Care
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Less Money, Less Showers
Rising Costs lead to Changing Consumer Habits
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Expenses seem to be planned more Precisely
Study shows more Economy in Skin and Body Care
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98 Per Cent Natural, Twice-Certified
ADA Launches new Line for Sustainable Hotel Cosmetics
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30 Vegan Colours
H&M Launches Natural Nail Polish Collection
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Special Edition for International Women's Day
Artist Creates Packaging Design for Phenomenal Women
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Nivea and Dm Are Well Received by Consumers
They Lead Current Rankings for Brand Popularity and Value for Money
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Skin Care Is a Personal Matter
The Global Market Revolving Around Personalised Product Solutions Is Growing
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Packaging Remains an Important Brand Ambassador
Packaging Trends in 2023 Are Shaped by the End of the Pandemic and Inflation
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Beauty Is … Eternal and Always Unique
Douglas Launches a New Brand Campaign
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Inflation Does Not Slow Down Sustainability
Consumers Hold on to Sustainability As An Important Purchase Criterion
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Beautiful Times in the USA
Prestige Beauty Is Experiencing Growing Demand
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Myrissi Knows What Colours Smell Like
AI Translates Fragrances Into Colours, Images and Text
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Colour Cosmetics Are Becoming More Multifunctional
The Products Expected to Dictate the German Makeup Market in 2023
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The Skin Care Market is Growing
The Asia-Pacific Region is the Main Growth Driver
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Live Shopping Unleashes New Market Potential
Study Sees the Future of Retail in this Increasingly Popular Form of Distribution
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CBD Skin Care is on the Rise
Normalised Regulations and Growing Popularity are Driving Their Market Growth
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Cosmetics Industry Launches Sustainability Initiative
European Companies Aim to Work Together to Improve Their Environmental Footprint
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IK Calls for Foresight in Packaging
Yes to Recyclability, No to Unrealistic Recycled Content Quotas
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Self Care for the Home
Lush Partners for a Cosmetics, Clothing & Homeware Collection
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The Star of the Purest Fragrances
Market Entrant hej:pure Wins the New "Green Award" at the "Duftstars"
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The Pandemic, Technology and Beauty
What is Defining Beauty Industry Trends for 2023
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Hair Care Is Skin Care
"Skinification" and the Pandemic Deliver High Sales Figures for Prestige Hair Care
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Avatars in the Metaverse Become More Individual
This is to Be Ensured By Exclusive Make-up Styles and Hairstyle of Renown Brands
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The Luxurious Scent Of the Orient
Amouage's Perfume "Reflection" Becomes a Hotel Cosmetics Collection
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New Input For the Beauty Industry
Douglas Announces Winners Of Its Start-up Competition
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How Chanel No. 5 Sounds
New Form of Fragrance Marketing Makes Perfumes Audible
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Salon Experience at Home
Olaplex Launches its "Virtual Salon"
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AI To Make Packaging More Sustainable
Extensive Innovation Project Started
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Recyclate or Non-Recyclate
New Handout Aims to Provide Clarity
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Germany is Europe’s No. 1 in Hair Styling
The Growth Rate Will Develop From Here Within the Next Years
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Primavera Supports Circleback
Deposit System For Bathroom Plastics To Be Established
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Hyper-Personalised Professional Hair Care
Henkel Launches SalonLab&Me Brand
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Multigenerational Demand for Face-Care Products
Austria Sees Growth in Anti-Ageing and in Moisturising Products
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Rising Awareness About Eye Makeup
The Market's Growth Will Accelerate Within the Next Years
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More Targeted Shopping
Rising Costs Prompt Consumers to Pay Greater Attention to Price, Sustainability and Innovation
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Major Growth for the Face Cream Market
Demand for Personalised Products and Natural Ingredients Is Particularly High
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Creating a Consumer Experience
How Pop-Up Stores Can Strengthen Customer Loyalty for Beauty Brands
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Moving on From "End of Life"
CosmeticBusiness 2022: Sustainability Is Only Possible in a Circular Economy
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AI and AR Play a Dominant Role in Experiencing Beauty
New Market Study Reveals Growing Demand for Virtual Try-Ons
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New Brand of Beauty Products Based on Upcycling
“no planet b” is Now Available Exclusively at dm
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And How Do You Keep Your Hair Looking Beautiful?
What Is Important to Women When Choosing Hair Care Products
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