Trends & Marketing

Make-Up Becomes More Male
Male Make-Up Is a Market with Expanding Growth Potential
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The Most Powerful Beauty Influencer and Brands
Cosmetify Has Published Its 2024 Index
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Strong Demand for Luxury Beauty in the USA
Strong Performance of Prestige Beauty in the U.S. - with an Outstanding Luxury Sector
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A Deodorant as a Game Changer
iDO Provides Users with a Unique Airflow Technology
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EU Bans Specific Cosmetic Silicones in All Products
Effective from 6 June 2027, the Use of D4, D5, and D6 is Prohibited
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Moss Turns to Make-Up
The Former Supermodel Is Said to Be Planning Her Own Product Line
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Coty Will Launch LeGer's Debut Fragrance
The Company Has Acquired the Licence from Lena Gercke
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How Does Sustainable Packaging Design Work?
Pitfalls for Start-ups to Avoid
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CTPA Relaunches its ‘Patch Testing Guidelines’
They Are Intended to Facilitate the Interaction Between Cosmetics Companies And Dermatologists
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Top Brands Understand Their Customers
The Top 50 Most Valuable Cosmetics Brands Are Revealed
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Growth in the German Beauty Sector
Significant Growth in the First Quarter Despite Ongoing Uncertainty
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Fully Sustainable Relaunch
Wella Hair Colour Gets a Complete Eco-Friendly Makeover
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AI Continues to Change How We Experience Beauty
Estée Lauder and Microsoft Are Intensifying Their Cooperation
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Dr Brands Offering 'G-Beauty' Are in High Demand
Dr Emi Arpa's Brand World Exemplifies This Success
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#RethinkFashion with German Top Model
In Its 75th Year Henkel’s Brand Perwoll Is Getting a Well-Known Ambassador in Germany
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Packaging Trends Inspired by AI and Tradition
Cosmetics Packaging Features Both "Quiet Sustainability" and Decadent Gold Accents
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Consumers Want Cosmetics That Boost Well-Being
McKinsey Report Reveals That "Clean Beauty" and "Anti-Ageing" Are Not Everything
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No April Fools' Joke: French Fry Perfume by McDonald's
Fast-Food Chain Plans to Release Three Fragrances Based on its Products in Japan
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Vegan Cosmetics Are Experiencing a Real Upswing
A New Study Shows Growing Demand from Consumers Worldwide
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18 Shades of Red (and More)
H&M Beauty Focuses on Lips with Its Second Brand Campaign
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AI, Sustainability, Bargains and Efficiency
Euromonitor Publishes Its Current Report on Consumer Trends in 2024
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The Desire for Well-Being Grows During the Crisis
Austrian Consumers Spent More Money on Fewer Cosmetic Products in 2023
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Nature Makes "Skin Beautiful to Touch"
Weleda Wants to Modernise Its Brand Image with a New Campaign
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Millennials Capture the Cosmetics Market
New Study Sees Profitable Times Ahead in the Teenage Personal Care Segment
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Coty Renews Bruno Banani Licence For 20 Years
One of the Partners Plans Is to Attract More Younger Target Groups
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Lipstick Effect on Alibaba.com
B2B Demand for Affordable Beauty Products Is Growing
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Cosmetics To Go – 24/7
The 'Beauty Box' Is a Vending Machine for Personal Care Products
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Organic Soaps Are Trending
Good Growth Prospects for Harm-Free Formulations
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Algae-Based Anti-Ageing Is Set to Boom
New Market Study Predicts Considerable Growth Potential for Algae as a Natural Ingredient
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Cosmile Europe Now Available as an App
Access the Ingredients Database From Anywhere With a Smartphone
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Chinese Consumers Love Beauty Devices
Sales of Devices to Improve Skin Texture Continue to Increase in the Middle Kingdom
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"The Fascination of Perfume" Live
The „Duftstars 2023“ Were Awarded
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Increasing Demand for Refillable Deodorants
New Market Study Predicts 7 per Cent Annual Growth for the Next Seven Years
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My Hair, My Style
New Dove Campaign Celebrates Hair Diversity
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A Beautiful New World of Make-Up
Maybelline Launches Virtual Brand Campaign on Gaming Platform
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What Will Make Us Beautiful in 2024?
Mintel Identifies Cosmetics Industry Trends for Next Year
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Premium vs. Private-Label Brands
New Challenges When Promoting Branded Make-up
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"Perfect Skin" in the Metaverse
L'Oréal Opened a Showroom in the Virtual Reality
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More Than "Just" Shaving
Men's Cosmetics Are a Growing Trend
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Emotion, Sustainability, Innovation
Trends in the Perfume Industry for 2024 And Beyond
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New Minimum Standard for Packaging Recycling
Recycling Capacities to be Regulated More Closely in Future
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Germans Want to be Beautiful
Good Half-Year Figures of the IKW Companies
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You Have Sauce On Your Fingers …
... Yes, This Is Intentional: McDonald's Introduces Nail Polish Collection
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Good Times for Hair Care
Asia-Pacific in Particular Will See Rapid Growth
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How to Build Brand Strength in Cosmetics
Mintel Reveals the Most Significant Trends to Help Brands Reach Their Target Groups
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