Trends & Marketing

Triple Win for Börlind
Multiple Beauty Award Winners at the German Brand Awards 2022
All Details
The "Conscious Consumers" Target Group
How Cosmetics Brands Can Reach Critical and Seminal Consumers
All Details
Sidekick Makes Its Debut
Shiseido Launches a New Cosmetics Brand For Gen-Z Men
All Details
No Cosmetics, No Way!
IKW Study: Cosmetics Are Important Accessories in People’s Everyday Lives
All Details
IKW Publishes Annual Report 2020/2021
The German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel, IKW) has published its new annual report.
All Details
Digital Guide Leads the Way to the Perfect Product
Online Tool Offers Customers Advice on Hair Care
All Details
Cosmetics Manufacturer Achieves Climate Neutrality
Cosnova Further Advances its Sustainability Strategy
All Details
Deposit System for Cosmetics Packaging Enters the Pilot Phase
It Aims to Create a Closed Circular Economy for Packaging Based on the Model for Beverage Bottles
All Details
New Packaging Law Obligations in Germany from 1 July 2022
The amendment to the German Packaging Act will come into force on 1 July.
All Details
Austrian Households Spend 225 Euros a Year on Cosmetics and Body Care
In Austria, the total expenditure for household needs for cosmetics and body care fell by four per cent in 2021 compared to the previous year.
All Details
How Brands Can Provide Support During Ramadan
Understanding the Fasting Month as a Time of Spirituality
All Details
BASF Launching Inclusive Beauty Accelerator Program
BASF in Northern America together with StitchCrew, an organization serving early-stage entrepreneurs, have launched the Inclusive Beauty Accelerator.
All Details
Sustainable Concept Behind Pure Perfumes
Mäurer & Wirtz Considers the Entire Value Chain in Its New hej:pure Range
All Details
Bell Introduces Fragrance Trends For 2022/2023
German flavors and fragrances manufacturer Bell has introduced the fragrance trends for personal and home care in 2022/23 as part of its Spark trend platform.
All Details
Discounts for Returns
Lush Buys Back and Recycles Empty Packaging
All Details
Call For a New Generation of Sustainable Cosmetics
Unilever Launches a Competition for Ideas on Biodegradable Ingredients and Packaging
All Details
Lalique Grows Well With Perfumes
The Swiss Lalique Group has announced its preliminary business figures for 2021.
All Details
Sulapac Packages Eco-Range of Chanel
Chanel has launched its new range “N°1 de Chanel” of eco-responsible cosmetics with packaging including sustainable Sulapac material.
All Details
Ageing With Grace
Six Strategies for Brands to Approach the Pro-Ageing Trend
All Details
Research Report Analyses the Beauty and Personal Care Market in Africa
A new research report by Technavio has identified South Africa as the dominant region in the Beauty and Personal Care Market in Africa.
All Details
The Packaging Sector Is Changing
PwC Study Examines the Challenges Facing the European Packaging Industry
All Details
Beiersdorf Closes 2021 Above Pre-crisis Level
New Market Shares and New Markets Ensure Positive Business Development in the Past Year
All Details
Japanese Cosmetic Companies Join Forces for Sustainability
Kao and Kosé have agreed to collaborate in the sustainability domain of the cosmetics business.
All Details
D'lite Provides Data Service for Personal Care Product Development
BASF has introduced D'lite as its new digital subscription service for the personal care industry.
All Details
A Second Life for Kao Products
All Details
Henkel Creates a New "Consumer Brands" Division
Group Aims to Take Advantage of Synergies by Restructuring its Brand Portfolio
All Details
Consumers Say Yes to Sustainability, but Not at Any Price
Willingness to Pay More for Sustainable Cosmetics Cannot Be Taken for Granted, a Study Reveals
All Details
Positive Performance for Colour Cosmetics
Cosnova Beauty Benefits From E-Commerce and Exports
All Details
Pantone Describes Zeitgeist With its “Color of the Year”
Pantone has selected its newly developed shade 17-3938 Very Peri as the “Color of the Year”.
All Details
Growth in Retail and Online Sales
Rossmann was able to increase sales by 8.1 percent in 2021
All Details
World Star Packaging Award Honors Increasing the Proportion of Yellow Bag Material
Werner & Mertz has received the World Star Packaging Award for the third time.
All Details
Beiersdorf Bolsters in Prestige Beauty
The Group Takes Over US-bases Prestige Brand
All Details
Awards for Sustainable Products and Strategies
Cosmetics and Retail Companies Demonstrate Convincing Transformative Potential
All Details
More Climate Action Through New Products
Beiersdorf Launches Aerosols With New Valve System and Cans Made From Recycled Aluminium
All Details
Stop Scrolling and Switch Off
Lush Withdraws From Four Social Media Platforms
All Details
Coty Has Big Plans
The Group Aims to Establish Itself As a Central Player in the Beauty Industry in the Long Term
All Details
Fashionette Launches Beauty Category
The online platform Fashionette has expanded its range to include a beauty product category.
All Details
Largest Swiss Online Retailer Now Carries Private Labels of dm
The private label brands from the German drugstore chain dm are now also available in the online store of Swiss retail company Digitec Galaxus.
All Details
Shiseido Launches New Brand “Inryu"
Shiseido has introduced its new ingestible beauty brand “Inryu”, which reportedly aims to improve the overall beauty of the skin from the inside.
All Details
Clarins Commits to a Reusable System for Online Orders
New Packaging Can be Reused up to 100 Times
All Details
CosmeticBusiness: Making Sustainability a Reality
Packaging Expert Andreas Schabert Demonstrates the Opportunities Offered by Circular Design
All Details
"Fall in Love with Your Future"
CosmeticBusiness 2021: Niels Holger Wien Unveiled the New Worlds of Colour and Materials
All Details
Exclusive Brine Products in Hotel Cosmetics
One Resort Is Packing Local Brine into its Own Specially Developed Soap and Massage Cream
All Details
Cosmetic Care Keeps You Young
Cosmetics Have a "Down-Ageing Effect" on Over-60s
All Details
Body Care in Powder Form
Startup From Berlin Focuses on Sustainability Trend Without Microplastics
All Details
Search all news
Search