Trends & Marketing

No Cosmetics, No Way!
IKW Study: Cosmetics Are Important Accessories in People’s Everyday Lives
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IKW Publishes Annual Report 2020/2021
The German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel, IKW) has published its new annual report.
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Digital Guide Leads the Way to the Perfect Product
Online Tool Offers Customers Advice on Hair Care
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Cosmetics Manufacturer Achieves Climate Neutrality
Cosnova Further Advances its Sustainability Strategy
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Deposit System for Cosmetics Packaging Enters the Pilot Phase
It Aims to Create a Closed Circular Economy for Packaging Based on the Model for Beverage Bottles
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New Packaging Law Obligations in Germany from 1 July 2022
The amendment to the German Packaging Act will come into force on 1 July.
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Austrian Households Spend 225 Euros a Year on Cosmetics and Body Care
In Austria, the total expenditure for household needs for cosmetics and body care fell by four per cent in 2021 compared to the previous year.
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How Brands Can Provide Support During Ramadan
Understanding the Fasting Month as a Time of Spirituality
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BASF Launching Inclusive Beauty Accelerator Program
BASF in Northern America together with StitchCrew, an organization serving early-stage entrepreneurs, have launched the Inclusive Beauty Accelerator.
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Sustainable Concept Behind Pure Perfumes
Mäurer & Wirtz Considers the Entire Value Chain in Its New hej:pure Range
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Bell Introduces Fragrance Trends For 2022/2023
German flavors and fragrances manufacturer Bell has introduced the fragrance trends for personal and home care in 2022/23 as part of its Spark trend platform.
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Discounts for Returns
Lush Buys Back and Recycles Empty Packaging
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Call For a New Generation of Sustainable Cosmetics
Unilever Launches a Competition for Ideas on Biodegradable Ingredients and Packaging
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Lalique Grows Well With Perfumes
The Swiss Lalique Group has announced its preliminary business figures for 2021.
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Sulapac Packages Eco-Range of Chanel
Chanel has launched its new range “N°1 de Chanel” of eco-responsible cosmetics with packaging including sustainable Sulapac material.
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Ageing With Grace
Six Strategies for Brands to Approach the Pro-Ageing Trend
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Research Report Analyses the Beauty and Personal Care Market in Africa
A new research report by Technavio has identified South Africa as the dominant region in the Beauty and Personal Care Market in Africa.
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The Packaging Sector Is Changing
PwC Study Examines the Challenges Facing the European Packaging Industry
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Beiersdorf Closes 2021 Above Pre-crisis Level
New Market Shares and New Markets Ensure Positive Business Development in the Past Year
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Japanese Cosmetic Companies Join Forces for Sustainability
Kao and Kosé have agreed to collaborate in the sustainability domain of the cosmetics business.
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D'lite Provides Data Service for Personal Care Product Development
BASF has introduced D'lite as its new digital subscription service for the personal care industry.
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A Second Life for Kao Products
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Henkel Creates a New "Consumer Brands" Division
Group Aims to Take Advantage of Synergies by Restructuring its Brand Portfolio
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Consumers Say Yes to Sustainability, but Not at Any Price
Willingness to Pay More for Sustainable Cosmetics Cannot Be Taken for Granted, a Study Reveals
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Positive Performance for Colour Cosmetics
Cosnova Beauty Benefits From E-Commerce and Exports
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Pantone Describes Zeitgeist With its “Color of the Year”
Pantone has selected its newly developed shade 17-3938 Very Peri as the “Color of the Year”.
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Growth in Retail and Online Sales
Rossmann was able to increase sales by 8.1 percent in 2021
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World Star Packaging Award Honors Increasing the Proportion of Yellow Bag Material
Werner & Mertz has received the World Star Packaging Award for the third time.
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Beiersdorf Bolsters in Prestige Beauty
The Group Takes Over US-bases Prestige Brand
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Awards for Sustainable Products and Strategies
Cosmetics and Retail Companies Demonstrate Convincing Transformative Potential
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More Climate Action Through New Products
Beiersdorf Launches Aerosols With New Valve System and Cans Made From Recycled Aluminium
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Stop Scrolling and Switch Off
Lush Withdraws From Four Social Media Platforms
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Coty Has Big Plans
The Group Aims to Establish Itself As a Central Player in the Beauty Industry in the Long Term
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Fashionette Launches Beauty Category
The online platform Fashionette has expanded its range to include a beauty product category.
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Largest Swiss Online Retailer Now Carries Private Labels of dm
The private label brands from the German drugstore chain dm are now also available in the online store of Swiss retail company Digitec Galaxus.
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Shiseido Launches New Brand “Inryu"
Shiseido has introduced its new ingestible beauty brand “Inryu”, which reportedly aims to improve the overall beauty of the skin from the inside.
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Clarins Commits to a Reusable System for Online Orders
New Packaging Can be Reused up to 100 Times
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CosmeticBusiness: Making Sustainability a Reality
Packaging Expert Andreas Schabert Demonstrates the Opportunities Offered by Circular Design
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"Fall in Love with Your Future"
CosmeticBusiness 2021: Niels Holger Wien Unveiled the New Worlds of Colour and Materials
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Exclusive Brine Products in Hotel Cosmetics
One Resort Is Packing Local Brine into its Own Specially Developed Soap and Massage Cream
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Cosmetic Care Keeps You Young
Cosmetics Have a "Down-Ageing Effect" on Over-60s
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Body Care in Powder Form
Startup From Berlin Focuses on Sustainability Trend Without Microplastics
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On Track for the German Sustainability Award
Eight Cosmetic Companies are Nominated for the GSA Design
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Protection Against Post-Acne Marks
Beiersdorf Enters a New Market
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Markers Offer Protection Against Plagiarism
Invisible Security Features are Intended to Effectively Combat Brand Piracy
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