Hand Cream Presenting Itself in Tubes of Paper
For a trial period starting in April, Kneipp will be offering its „Intensiv Handcreme“ in paper tubes.
In an interview with the magazine „Packaging 360°“, Philipp Keil, Head of Packaging Materials Management at Kneipp, reports, that this packaging alternative will arrive in a limited edition of 2,000 in the company's own stores. The tube is said to be a test intended to explore various options for future packaging regarding sustainability as well as personalized designs. Further information ...