04 - 05 June 2025 in Munich CosmeticBusiness



24/10/2023 CosmeticBusiness

Good Scent Thanks to AI

P&G Integrates Artificial Intelligence into Development Processes

Procter & Gamble relies on artificial intelligence in the development of fragrances. For this purpose, the consumer goods company has teamed up with the Israeli software company Moodify. The company's AI-based scent design software has now been integrated into P&G's development processes and will improve the creation, testing and delivery of fragrances in products. Moodify says it uses an AI scent database and a series of algorithms to control product smells and avoid unpleasant odours. Further information …

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