14 - 15 June 2023 in Munich CosmeticBusiness

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14/11/2022 CosmeticBusiness

Frosch Shop As a Communication Platform

The Mainz Brand Presents Itself In the City Centre

In January 2023, Werner & Mertz will open a "Frosch shop" in downtown Mainz. Not far from the cathedral, the entire range of the eco-brand will then be offered, which includes cleaning agents and detergents, but also soaps and shower gels as well as Frosch Baby products and Frosch Oase room fresheners. In addition, there should be "fan articles" all about the green frog of the brand, for example stuffed animals, greeting cards or buttons. According to the company, the store is primarily intended to be a communication platform to answer consumer questions or give tips on cleaning and washing. In addition, customers will have the opportunity to exclusively test products before they are launched on the market. Further information …

Werner & Mertz
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