05 - 06 June 2024 in Munich CosmeticBusiness



21/07/2022 CosmeticBusiness

"Eco Ethics" Is the Next K-Beauty Megatrend

New "Eco" Product Launches Have Doubled Over the Last Three Years

Market analysts of Mintel see "Eco Ethics" as the next megatrend in South Korea's skincare market. According to the researchers, new product launches have seen ethical claims like environmentally-friendly packaging over the last three years, nearly doubling to 24 per cent compared to 13 per cent in 2020. Rising consumer consciousness around ethical and sustainable issues is driving a socially responsible response from brands. Mintel expects South Korean beauty brands to continue to move in the direction of preventing plastic pollution, focusing on packaging and product formulation. Further information …

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