According to the company, this new offering initially has around 40,000 product items, with the range to be gradually expanded. The product range reportedly follows the beauty trends in Denmark and is significantly influenced by the customers’ desire for natural ingredients, sustainable products and “Clean Beauty”. Denmark is said to be an attractive region for a digital offering because its customers have a high affinity for using online services and thus the Danish market holds high potential in e-commerce, according to the company. Further information …