05 - 06 June 2024 in Munich CosmeticBusiness



19/11/2021 CosmeticBusiness

Dm Increases Sales Online and In-Store

The Retail Company Has A Successful Omnichannel Strategy

German drugstore chain dm recorded revenues of 12.3 billion euros in the last financial year, corresponding to a growth of 6.5 per cent. According to the company, Germany remains its main market. Revenues here increased by 5.8 per cent to reach more than 9 billion euros.

Express Delivery Service Planned

Dm attributes this performance partially to the expansion of its omnichannel sales options. According to the company, one area driving omnichannel sales was the express in-store click and collect service that was set up to meet consumer demand for low-contact shopping in retail outlets. As the next step to becoming an omnichannel retailer, an express delivery service has just been started as a test. It is said to be expanded in the near future.

Investing in Digitalisation

According to data from dm, the retailer was able to increase its market share for drugstore products online and in-store to 23.6 per cent in Germany. While dm reportedly is the largest German online retailer of drugstore items, its 3,862 stores in Europe and 2,069 stores in Germany will remain the heart of the company. The company aims to continue distributing via multiple channels in order to meet high demand from consumers. The retail chain says this is why it has invested more than 110 billion euros in modernising and digitalising existing dm stores. There are also more than 55 new stores planned in Germany. To cope with the increasing demand, the company is cooperating with its logistics partner to invest in a new online distribution centre in Bor in the Czech Republic.

Source, photo: dm-drogerie markt GmbH + Co. KG

Back to all news